Adding value to Scottish salmon: role of ecolabels and nutritional claims
The eco-labels "Farmed Responsibly ASC Certified" and "Certified Carbon Neutral" can potentially enhance the desirability of Scottish salmon among UK consumers. Additionally, labelling Scottish salmon as “High in Omega-3” could further increase its value. However, it is important to note that while eco-labels and nutritional claims play a role, they are secondary factors influencing UK consumers' preferences for salmon.